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COOKIE POLICY

Last updated November 12, 2025

This Cookie Policy explains how Made Agency AB ("Company", "we", "us", and "our") uses cookies and similar technologies to recognize you when you visit our website at https://www.movly.app ("Website") or use our mobile application Movly ("App"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

WHAT ARE COOKIES?

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, Made Agency AB) are called "first party cookies". Cookies set by parties other than the website owner are called "third party cookies". Third party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics). The parties that set these third party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

WHY DO WE USE COOKIES?

We use first party and third party cookies for several reasons. Some cookies are required for technical reasons in order for our Website and App to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies enable us to track and target the interests of our users to enhance the experience on our Website and App. Third parties serve cookies through our Website and App for advertising, analytics and other purposes.

TYPES OF COOKIES WE USE

1. Essential Cookies

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

  • Purpose: Authentication, security, session management
  • Duration: Session or up to 2 hours
  • Can be disabled: No - essential for service operation

2. Analytics and Performance Cookies

These cookies are used to collect information about traffic to our Website and App and how users use our Website and App. The information gathered may include the number of visitors to our Website and App, the websites that referred them to our Website, the pages they visited on our Website, what time of day they visited our Website, whether they have visited our Website before, and other similar information.

  • Services: Google Analytics, Mixpanel
  • Purpose: Understand how users interact with our services, improve user experience
  • Duration: Up to 26 months
  • Can be disabled: Yes - through your profile settings or browser settings

3. Advertising and Marketing Cookies

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed, and in some cases selecting advertisements that are based on your interests.

  • Services: Google Ads
  • Purpose: Show relevant advertisements, measure campaign effectiveness
  • Duration: Up to 12 months
  • Can be disabled: Yes - through your ad settings

HOW CAN YOU CONTROL COOKIES?

Browser Settings

Most web browsers allow you to control cookies through their settings preferences. However, if you limit the ability of websites to set cookies, you may impact your overall user experience, since it will no longer be personalized to you. Some features of our services may not function properly if cookies are disabled.

Mobile App Settings

For our mobile application, you can control analytics and advertising tracking through:

  • Profile Settings: Navigate to Profile → Settings → Privacy Controls → Toggle "Analytics Tracking"
  • Device Settings: Your device settings (iOS/Android) may allow you to limit ad tracking

Opt-Out Links

WHAT ABOUT OTHER TRACKING TECHNOLOGIES, LIKE WEB BEACONS?

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enable us to recognize when someone has visited our Website or opened an e-mail that we have sent them. This allows us, for example, to monitor the traffic patterns of users from one page within our Website to another, to deliver or communicate with cookies, to understand whether you have come to our Website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of e-mail marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

DO YOU USE FLASH COOKIES OR LOCAL SHARED OBJECTS?

Our Website and App do not use Flash cookies (also known as Local Shared Objects or "LSOs").

DO YOU SERVE TARGETED ADVERTISING?

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website and App. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. This can be accomplished by them using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you.

The information collected through this process does not enable us or them to identify your name, contact details or other personally identifying information unless you choose to provide these.

HOW OFTEN WILL YOU UPDATE THIS COOKIE POLICY?

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. Please therefore re-visit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

WHERE CAN YOU GET FURTHER INFORMATION?

If you have any questions about our use of cookies or other technologies, please email us at info@movly.app or contact us at:

Made Agency AB
Kocksgatan 21a
Stockholm, Stockholms Län 11624
Sweden
VAT ID: SE556997671401

COOKIE CONSENT

When you first visit our Website, you will be asked to consent to our use of cookies in accordance with this Cookie Policy. If you accept, we will store cookies on your device. You can withdraw your consent at any time by:

  • Clearing your browser cookies
  • Changing your cookie preferences in your browser settings
  • Contacting us at info@movly.app

YOUR COOKIE CHOICES

You have the following options regarding cookies:

Accept All Cookies

Allow all cookies including analytics and marketing cookies. This provides the best user experience and helps us improve our services.

Essential Cookies Only

Only allow essential cookies required for the website to function. This may limit some features but protects your privacy.

Manage Cookie Preferences

Select which types of cookies you want to allow:

  • Essential: Always active (required)
  • Analytics: Help us understand how you use our services
  • Marketing: Show you relevant advertisements

SPECIFIC COOKIE INFORMATION

First-Party Cookies (Set by Movly)

Cookie Name Purpose Duration Type
movly_session Maintains your login session 2 hours Essential
cookie_consent Stores your cookie preferences 12 months Essential
locale Remembers your language preference 12 months Essential

Third-Party Cookies

Service Purpose Duration Type Privacy Policy
Google Analytics Website analytics and usage tracking Up to 26 months Analytics Google Privacy Policy
Mixpanel App analytics and user behavior tracking Up to 12 months Analytics Mixpanel Privacy Policy
Google Ads Advertising and remarketing Up to 12 months Marketing Google Ads Policy

MOBILE APP TRACKING

Our mobile application may use similar tracking technologies including:

  • SDKs (Software Development Kits): We use third-party SDKs like Google Analytics, Mixpanel, and Sentry that may collect usage data
  • Device Identifiers: We may collect device IDs for analytics and crash reporting
  • Local Storage: We store preferences and session data locally on your device

You can control mobile tracking through:

  • App Settings → Privacy Controls
  • Device Settings → Privacy → Tracking (iOS) or Ads (Android)

GDPR COMPLIANCE

If you are located in the European Economic Area, you have certain rights regarding cookies and tracking:

  • Right to consent: We will ask for your consent before placing non-essential cookies
  • Right to withdraw: You can withdraw consent at any time through your settings
  • Right to object: You can object to processing based on legitimate interests

We comply with the EU ePrivacy Directive and GDPR in our use of cookies and tracking technologies.

This Cookie Policy is designed to comply with GDPR, ePrivacy Directive, and applicable Swedish and German data protection laws.